Brand Session with Realtor, Tyler Rackley!
Tyler runs a small boutique real estate firm that helps client's throughout metro Richmond with Property Sales and Management. We had a blast photographing Tyler, and his team, during his brand session.
I worked with Tyler years ago, photographing properties for him. And I believe I photographed one of his first headshots as a realtor when he was working with another agent. It has been great to catch back up with Tyler and create photos to help him connect with potential clients. He truly is fantastic to work with!
His fantastic wife and adorable daughter even joined us for a little while. Doesn't she look like the biggest helper!
On a fun note, Tyler and his family spend time traveling, doing things around the house, singing, and general fun things together.
I'm really proud of the images you took and the essence that you captured.
Before working together for this session, Tyler says he used various headshot sessions, some that were sterile, some that were more fun. But he says, "none captured my personality. Your photos did. I generally don't see value in pictures of myself or pictures of me doing my business. I am a little old school and think my actions speak for themselves. But now I understand how pictures enhance my image as well."
I can completely relate to how Tyler feels about using photos of yourself in your business. I feel we live in an interesting time. How we do business and where our clients find us is completely different than it was even 10 years ago. Now we are the face of our businesses and people want to get to know us before they trust us enough to work with us. Having great photos that show off your true personality does just that, let's potential clients get to know you enough to want to work with you.
If Tyler had not worked with a professional photographer to create brand photos he says he would "Definitely have less self-identification of my brand. I'd say the photos were only half of what we accomplished. The other half is understanding what I do and how that may be unique to people. The images capture that."
Now instead of whispering who I am, I can say it louder. And I think that means a lot.
"Thanks for all the energy, effort, and time you put into this project. You were fantastic and we loved working with you." -Tyler
Thank you, Tyler! It was a pleasure working with you, as always. I'm so glad we could create images that you love, give you the confidence to shout from the rooftops, and put yourself out there to connect with your audience. If you are looking for someone to help you with managing your rental property, buying or selling a home, Tyler is your man!
Check him out on facebook or at www.The2020Team.com
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